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  • About the Coalition
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Credits: By nk.studioCreditsBy / nk.studio

Credits: By nk.studioBy / nk.studio

Bringing partners together to support young people’s well-being at scale

Buildingabrighterfuture foryoung people,togetherBuildingabrighterfuture foryoung people,together

Businesses and organizations working with UNICEF to turn awareness, investment and partnership into action.

Explore our impactExplore our impact

Facts

1 in 7

adolescents experience a mental health disorder globally

Facts

1 in 4

children grows up with a parent experiencing a mental health condition

Facts

1 in 3

Gen Z want to lead efforts to help young people cope with stress, anxiety and feeling overwhelmed by what’s happening around them

Why it matters

Because young people’s wellbeing shapes the future

Mom and Baby

Our manifesto

Every young person deserves support that meets them where they are

Learn what we stand forLearn what we stand for
Child laughing
Girl laughing
Children laughing
Child listening music
Girl laughing
Child blowing bubbles
Children laughing
Mom and baby together
Children learning in the school
Children laughing
Child laughing
Child playing football
Children laughing
alt

Our impact

Scaling meaningful support to connect with Gen Z in real ways

Explore our impactExplore our impact

Gazel · 12 years old – Türkiye

Gazel, 12, during her participation in UNICEF’s Peer Bullying-Focused Psychosocial Support Programme, which helps children strengthen their emotional and social skills and navigate challenging peer experiences.

Thadar Wint Kyaw · 11 years old – Myanmar

Thadar Wint Kyaw, 11, participates in a mental health activity using a UNICEF-supported Early Learning and Play (ELP) kit in Myanmar.  Following the 2025 earthquake that affected Mandalay and Sagaing regions, many students and teachers faced challenges in continuing education due to damaged school buildings and limited access to learning materials. Supporting children’s emotional well-being and equipping them with the knowledge and skills to respond safely during emergencies are also essential to help children recover and continue learning.

Dejaun · 16 years old – Jamaica

Dejaun, a fifth form student of York Castle High, stands in front of one of the school buses which was damaged by Hurricane Melissa. He is uncertain of how the effects of the storm will affect his studies and fears that he will not be able to complete his exams next year due to the learning setback from the suspension of classes. Sections of southwestern Jamaica were devastated by Category 5 Hurricane Melissa leaving several homes and communities destroyed in October 2025. UNICEF Jamaica is working with local authorities and partners to support affected children and families across the country in the aftermath of the disaster. Following the storm's passage, some communities in the southern and western parts of Jamaica remain inaccessible, as they have been cut off by downed trees and power lines, making access and relief efforts extremely challenging. Schools were among some of the impacted infrastructure in the aftermath of Hurricane Melissa, leaving some children out of classes for weeks to come. UNICEF is supporting the government to reach more than 284,000 children to address urgent nutrition needs, and to coordinate access to safe water, sanitation, and hygiene, including mental health support.

Mariolita · 16 years old – Guatemala

In Huehuetenango, Guatemala, UNICEF and its partner Pop Noj provide psychosocial care to children and families who have been deported, helping them reintegrate into their communities of origin. Returning home after migration often means facing stigma, rejection, and emotional distress. To address this, UNICEF supports the deployment of psychosocial teams made up of psychologists and social workers in prioritized departments such as Huehuetenango, San Marcos, Quiché, and Quetzaltenango. These professionals accompany returned children and their families through individualized support plans that promote emotional recovery, family bonding, and community acceptance.

Sami · 9 years old – Syria

Sami, 9, smiles after receiving psychosocial support at a UNICEF-supported child-friendly space in At Tal, Rural Damascus, Syria, in 2025. After years of separation from his mother, displacement and the loss of his father and home, Sami returned to Syria to live with his mother, Basheera. “When I met my seven-year-old son, he felt like a stranger,” she recalls. “He hardly spoke.” Sami struggled with sleep, behaviour and school, until a UNICEF-supported child protection team connected him with mental health and psychosocial support, including individual and group sessions, specialist care and support for his family. Today, Sami is calmer, more connected to his family and friends, and making steady progress at school. He also enjoys activities at the UNICEF-supported child-friendly space, where he can play, draw and talk with others.

Ruaa · 22 years old – Sudan

Ruaa, 22, fled the war in Sudan with her mother and sisters and was forced to interrupt her university studies. After arriving at Ura refugee camp in Ethiopia’s Benishangul-Gumuz region, she began working as a social worker at a UNICEF-supported Child-Friendly Space, supporting children who have experienced the trauma of conflict and displacement. Through play, conversation and recreational activities, Ruaa helps create a safe and welcoming environment where children can reconnect, express themselves and begin to heal. “When I saw children who came with a trauma—he can’t sit with other children, he can’t smile—and after days when we are playing with him or speaking with him, he starts playing, smiling a little bit, I feel successful,” she says. “It’s my job to make him feel better.”

From Gen Z insights to global action, explore how the Coalition helps support young people where they are
Download Gen Z ReportDownload Gen Z Report

What we do

Turning commitments into action

Between awareness and action, there is space for change. We unite businesses and foundations to support young people's well-being.

Increase awareness

We leverage our collective voice and influence to reduce stigma, elevate youth perspectives and make mental health and well-being a shared priority.

Mobilize investment

We mobilise and align resources to expand investment in youth mental health and psychosocial support where it is needed most.

Drive collective action

we bring diverse partners together to turn shared ambition, expertise and resources into coordinated action for young people.

Strengthen support systems

we support stronger, more connected systems, communities and services that enable young people to access the care and support they need.

Meet our members

Members from sectors unite for a common goal

Members across sectors unite for a common goal Together, Coalition members mobilize resources and action to support young people worldwide.

Get to know our membersGet to know our members
Lululemon
Movember
Pinterest
Sony
Spotify
Zurich foundation
Zurich

Campaign

Our Turn Down the Noise campaign helps young people recognize the “inner noise” that can make it harder to reach out, and offers practical tools to turn it down and turn up connection

Explore CampaignExplore Campaign

Current highlights

See the Coalition in action

View News & EventsView News & Events
Report
English

Perception of Youth Mental Health Report 2025

Publication
English

Driving Collective Impact for Child and Youth Mental Health: Virtual Experience on the Force of Innovation and Creativity

Article
English

On Our Minds

Make a difference with us

Join a global movement for youth mental health 

  • Businesses and Foundations 

    Turn awareness, investment and partnership into action for children and young people.

    Partner with usPartner with us
  • Collaborators

    Work alongside UNICEF to expand care, resources and opportunities where they matter most.

    CollaborateCollaborate
  • Young people &
    Caregivers

    Find guidance, community and support made with and for young people — and the adults beside them.

    Explore supportExplore support
  • Businesses and Foundations 

    Turn awareness, investment and partnership into action for children and young people.

    Partner with usPartner with us
  • Collaborators

    Work alongside UNICEF to expand care, resources and opportunities where they matter most.

    CollaborateCollaborate
  • Young people &
    Caregivers

    Find guidance, community and support made with and for young people — and the adults beside them.

    Explore supportExplore support